Explanation for keywords for life and outside I will leave. Crucial will be the Box. We live, we are sometimes in or out of something. Same important as Why is the Where. Sometimes we need supporting questions, driving us of course to finally Why. Where am I? What I’m doing down here? To define that is to define the Box.
Think about it. One moment! There is a wording Thinking out of the Box. First Aha moment is behind us. How about a next buzz word Sky is the limit? The next jump question is Where is the limit? Is the Limit exist? Maybe it exists only in our to understanding of the Box. Can we expand the boundaries of the Box, rectangle or maybe as a next jump we can jump over. Can we get out of the Box?
Supporting question as well should be if we want to get out of the Box. From my point of view this is Point of No Return. First time where I meet this term was Back to the Future film.
Taking this path and jump to get of the Box will change your thinking and life entirely. Next metaphor can be like taking red pill. Yes, saying The Matrix film is inevitable. By the way, it is the very reason why this webpage holds the name www.take.red. However red pill is somehow tricky. What if everyone is taking red pill, since the Matrix film, since 1999? The thing is if in those circumstances we shouldn’t take the blue one instead. Why? To think differently! If majority of us will close ourselves in a red Box, to be outside the Blue one pill, will get us out, this time.
All about is change of perspective. Taking view from different points of view. My favourite example for that is the film and book Dead Poets Society by Kleinbaum Nancy. John Keating is a teacher in this plot. He teaches not only English language. He shows his students that they can look at the world differently. An outstanding scene where Mr Keating comes onto the desk. Next asks students to follow him and take a look from up there. He says that the world looks differently from up here. He want to shows in this way how to change perspective. New points of view, new ideas, new thoughts. When I was reading this in paper my attention was even attracted by a moment when Mr Keating leaves class. On leave he turns off and on lights in that very class room. In film scene it is happening to fast. Imagine that will take a little longer. Lights are off. It is dark. What we see? We are in dark environment. Little time to understanding that perspective has changed. Lights turned on. Different perspective. Lights off. lights on. My favourite case study how to change point of view. How to think different, think out of the Box. Take a look at the scene in short clip underneath.
When I was studding books and step by step understanding why all websites are looking like they look like, I was surprised. I was learning how all that world works. Websites, web design, marketing, data analytics, customers, users, behaviours, goals, purpose. Books I which I read something around 2018 below.
All that was a blast of knowledge. I understood that project participant or project keeper needs not only to be familiar with role of eCommerce marketer. If there will be person of Growth Hacker that will change everything. This person, company, project will be the Game changer for surrounding environment.
Lets take a look to more examples. Outstanding Game changers, Hackers, Growth Hackers, differently thinkers in my opinion I show below.
What about hacking itself. I operate here with Hacker keyword. I distinguish different kinds of Hackers using colours. Mr Jobs hacked system of devices using physical, plastic buttons. He walked around the system. Bright hacker! Light, white colour. So, is there dark one? Lets imagine that Mr Musk didn’t launched car, and all what has taken a place was a production made in some underground film studio. We are considering this just as a theory. We are not talking about any conspiracy theories now, however there’s plenty of materials putting that car in space through graphic filters. We are using hypothetic situation as an example. If so, this will be a cheat. I call someone acting in this way as a Dark hacker. Dark, black colour. Dark marketing patterns can be useful to understanding this as well. Someone can use gray colours, rules.
Summary. I think that now we are much more familiar with Living outside the Box term. From my perspective it is not easy. I often live outside my comfort zone. Yes, I think the boundary is the comfort zone line. I think that Social engineer, Growth Hackers are not liked people. When it will happen to us, we can consider this as a curse or a gift. It is up to us. Like I said at the beginning, this is Point of No Return. People like this can only be admired if they gather enough fame resource. This is no strict rule, remember about bright colours, someone’s common values and believes. Yes, fame is valuable resource. Remember money resource is often side effect of many other one. Thank you, thinking differently, Red Martin.